MasterClass

MasterClass was already an established brand when I was fortunate enough to get the opportunity to work on it. Alongside a dedicated brand manager we were able to optimise the tone of voice, and give the brand a clear visual identity. Through the optimisation of packaging, the implementation of some clever design tweaks the team were able to make MasterClass really stand out against the competition. This project included art direction, graphic design, video editing and included the creation of brand guidelines, updating packaging and creating printed assets for exhibition stands and adverts.